Bilingual and Competitive
- Client
- French Embassy / FEF Project
- Industry
- Government & Education
- Location
- Nigeria
The Challenge
The French Embassy needed to strengthen French-language education and improve employability outcomes for Nigerian youth through a structured programme that required strategic communications, stakeholder engagement and meticulous project management.
The Insight
The success of the programme depended not just on curriculum delivery but on how effectively the value of French-language proficiency was communicated to students, employers and institutional partners.
The Strategy
PWM developed an integrated communications strategy that positioned French-language education as a competitive advantage for employability, built stakeholder alignment across educational institutions and employer networks, and created a project management framework that ensured consistent delivery across multiple touchpoints.
What We Delivered
- Strategic communications strategy and framework
- Stakeholder engagement plan across educational and corporate partners
- Brand positioning for the FEF programme
- Project management and coordination across multiple institutions
- Content development for programme visibility
- Event strategy for programme launches and convenings
The Impact
The programme successfully expanded French-language education access, strengthened employability pathways for participants, and established a sustainable framework for ongoing Franco-Nigerian educational collaboration.